Business Plan
A diversified revenue model and phased go-to-market strategy built for a privacy-first healthcare platform in Bangladesh.
Executive Summary
Open Care connects patients, doctors, nurses, hospitals, diagnostics, and social organizations through verified access pathways, RBAC, and audit trails.
Focus: sustainable growth without compromising trust or affordability.
Revenue Model
Diversified streams to balance growth and long-term sustainability.
Transactional Fees
Commissions on appointments, home nursing, diagnostics, telehealth (planned), and medical fundraising.
Subscriptions
Tiered premium plans for providers and institutions with enhanced visibility and tools.
Advertising
Dynamic, location-based ads and featured listings with clear privacy controls.
Value-Added Services
Integrations, analytics insights (aggregated), and professional education programs.
Partnerships
Logistics, diagnostics, and ecosystem collaborations tied to service delivery.
Ethical Governance
Privacy-first policies with RBAC and audit trails supporting trust-based monetization.
Pricing Strategy
- Freemium access for patients
- Tiered provider plans (basic → premium)
- Transparent transactional fees by service
- Featured listings and sponsored content
Go-to-Market (Phased)
- Phase 1: Dhaka + Chattogram onboarding
- Phase 2: Nationwide expansion + feature rollout
- Phase 3: South Asia pilots with localization
- Trust-driven verification and local support
Financial Outlook (Illustrative)
- 5-year projections based on phased growth
- Profitability expected by Year 3 (execution dependent)
- Costs scale across product, verification, and GTM
Figures are directional and subject to market conditions.
Funding Use
- Product & technology expansion (40%)
- Marketing & growth (30%)
- Team expansion (20%)
- Operations & compliance (10%)
Disclaimer
This plan contains forward-looking statements and illustrative projections. Actual outcomes may vary based on execution and market conditions.